On the other hand, great power lies in a team united behind a common purpose. Paradoxically, however, it is precisely these projects that demand more of our attention which will require a ‘big picture’ perspective the most, as without one, the probability of experiencing problems related to miscommunications, internal conflict and suboptimal performance should greatly increase. This will require both discipline and commitment, as again, it is easy to remain static in one’s routine activities, especially in bigger and more complicated projects. Once a product vision has been established, the next challenge is to get everyone behind the concept. How is our product adding value to your company?.Who are our end users and how can we best serve them?.The following are a few questions we like to ask our customers in order to assist us in this enterprise: In order to best accomplish this feat, it is helpful to focus on the true intention behind a product, which is ultimately the very purpose of one’s work. When well-defined, a product vision is able to cut through the white noise of uncertainty and replace it with the big picture, a clear mental image of the project at hand. But this is where one’s vision comes extremely in handy. Of course, it is only natural for the start of a project to be marked by a certain level of unpredictability.
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